[VIDEO] Are you sure you are managing Trademarks in the most efficient way?

    Leverage Trademark as an asset!

    3 of 4 IP counsel struggle with finding resources to properly manage their IP portfolio and 65% don’t believe their portfolio is accurate and updated.

    In this case, you might think discussing efficiency sounds odd.

    The good news is that there are several activities you can start doing immediately in house!

    Agenda

    • – Let’s start with the data: Are you sure you are managing the correct info on your portfolio?
    • – 75% of worldwide IP portfolio is not rationalized: What does it mean it terms of costs and organization?
    • – The importance of the right benchmarking of costs and activities: A mandatory to do list.
    • – Generating ROI in IP management: How is this possible? A few examples from real case studies.

     

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